With the advancement of technology, the use of artificial intelligence is on the rise, and with the arrival of the much talked about ChatGPT, technology tends to grow exponentially and in all segments.
However, the arrival of AI is promoting debate about the many possibilities of using this technology and how it can support different markets. This also applies to agribusiness.
In agribusiness, artificial intelligence mostly serves to optimize processes involving work in the field. It is also essential in the commercial trade of commodities, inputs and other products.
On the other hand, the implementation of AI, especially ChatGPT, involves some challenges that deserve greater attention.
To talk about them, we spoke to Maikon Schiessl, a specialist in technology and innovation with extensive knowledge in the area of AI.
Artificial Intelligence: various benefits for agribusiness
Artificial Intelligence, or AI, is a technological advance that gives systems the ability to simulate human-like intelligence.
Consequently, they are able to “make decisions” autonomously, based on patterns from huge databases.
As a result, AI has been adopted to automate repetitive tasks, improve customer service and offer valuable insights from the analysis of a wide variety of data.
Thus, artificial intelligence can be defined as the ability of machines to learn, perceive and decide which paths to follow, always rationally, in certain situations.
Maikon Schiessl points out that artificial intelligence (AI) has revolutionized a number of sectors, especially agribusiness.
In this segment, the possibilities for using AI include:
- Precision agriculture: AI enables the use of drones, sensors and monitoring systems to collect and analyze data on soil, climate and crops. “These sensors help to optimize the application of inputs, such as fertilizers and pesticides,” he explains;
- Disease and pest prediction: AI algorithms can analyze meteorological and historical infestation patterns to predict the occurrence of diseases and pests, facilitating decision-making and the implementation of preventive measures;
- Agricultural robotics: AI has been adopted for the automation of processes, such as harvesting and planting, with autonomous vehicles and robots. “This partnership has great potential for improving efficiency and reducing costs,” Maikon adds.
- Another important AI application is market analysis and demand forecasting. This technology can help identify trends and anticipate changes in the market, helping producers make more strategic decisions.
Among the many advances in AI, ChatGPT is the one that has reached the mainstream public. As a result, it has drawn the world’s attention to what Artificial Intelligence really is and its potential.
What is ChatGPT?
ChatGPT is a natural language processing system that was made available to the general public in November of 2022. It quickly became one of the most talked about topics in the field of technology around the world.
Maikon Schiessl explains that ChatGPT is an artificial intelligence tool, developed by OpenAI and based on the GPT-4 architecture.
“It is able to understand and generate natural language, making it an efficient solution for conversation and text generation in a wide range of applications,” he concludes.
Using the entire AI structure, ChatGPT learns through use, and thus can be “trained” for numerous routine tasks in companies.
Potential uses of ChatGPT in agribusiness companies
In Brazilian agribusiness, ChatGPT has all the characteristics to be an extremely valuable tool. Farmers, ranchers and companies can use the tool in different ways. Among them, Schiessl highlights:
- It is an excellent virtual assistant, able to provide customer service, technical support and consulting for rural producers and answer questions and offer recommendations;
- It carries out data analysis with enormous efficiency: ChatGPT can assist in the processing and interpretation of data collected in the field, generating reports and insights to improve the management of agricultural operations;
- Training and qualification: a very interesting potential use of this tool is the creation of personalized educational material, facilitating the learning of new technologies and sustainable agricultural practices;
- Monitoring of social media and news: it can identify trends, risks and opportunities in the agricultural sector, providing valuable information for decision making.
- In the near future, the expectation is that this solution will become a powerful specialist on topics related to Brazilian agribusiness. That is, its proper use will certainly generate a number of benefits for the sector.
Challenges and solutions for the implementation of ChatGPT in agribusiness
Despite the many possibilities, there are challenges for the implementation of ChatGPT in agribusiness. According to Maikon Schiessl, some of the main challenges and solutions are:
- Access to technology: in Brazil, the availability of infrastructure and connectivity in rural areas is still limited. Given this, Schiessl suggests more investment in communication networks and partnerships with technology companies to expand access.
- Adoption and training: resistance to change and lack of knowledge can hinder the adoption of AI in agribusiness. To overcome this challenge, capacity building and the ongoing training of rural producers is essential.
- Data security and privacy: one of the biggest “fears” of artificial intelligence systems is the misuse of data. “Ensuring the protection and responsible use of agricultural data is fundamental in this regard,” the expert points out.
Want to learn more? How about testing ChatGPT?
As we discussed above, ChatGPT may become a specialist in agribusiness very soon. Is this true? Then let’s test it!
Check out the conversation we had with ChatGPT on agribusiness:
Agrishow Digital: What is Brazilian agribusiness?
ChatGPT: Brazilian agribusiness is an economic sector that involves the entire production chain related to agriculture, livestock, forestry, fishing and aquaculture in Brazil.
It is one of the main sectors of the Brazilian economy, accounting for a large part of the country’s GDP (Gross Domestic Product) and for a significant portion of Brazilian exports.
Brazilian agribusiness has a great diversity of crops and activities, which range from grain production, such as soybean, corn and rice, to the raising cattle, pigs and poultry, as well as the production of sugar, coffee, fruit and vegetables, among other products.
In addition, the sector has stood out for adopting modern and sustainable technologies, aimed at increasing productivity and reducing environmental impacts.
Agrishow Digital: So what are the main prospects for Brazilian agribusiness in 2023?
ChatGPT: Brazilian agribusiness is highly dependent on climatic, market and political factors, which can impact production, demand and the price of agricultural and livestock products.
In addition, global trends, such as the demand for healthier foods and biofuels and the adoption of sustainable technologies, may open up new opportunities for the sector.
In general, Brazilian agribusiness has proven to be resilient and able to adapt to different scenarios and challenges, which can be a positive factor for its future performance.
However, it is important to point out that the prospects for the sector in 2023 and in the coming years may vary according to different factors and circumstances, and it is necessary to keep a close eye on trends and market developments to better understand what may happen.
