Agribusiness of the future
The main changes in demand are found in developing countries, where continuous population growth, increasing per capita income and increasing urbanization should boost the search for food. The increase in income should diversify the diet, which would lead to an increased consumption of animal protein in relation to other foods. This trend represented by China, the world’s largest importer of food that brings billions of consumers to the market every year, can be imagined as a powerful machinery where all gears are interconnected to move the new world agribusiness landscape.
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